The Story of InOrbis

It was a matter of need.

In 2014 I was working as an engineer in Hanna, Alberta, a town of about 2600 people at a Power Generating Station. I’m a city-boy and my girlfriend, at the time, lived in Edmonton. My family and friends were spread out between Calgary and Edmonton, each about a two-and-a-half-hour drive from Hanna. I’d drive out every weekend to see my girlfriend, or my parents, or my friends. After a few months, I became mentally and physically exhausted from all the driving. I was falling behind with my work and my mental health was deteriorating. One day, after being on the road for a gruelling multi-hour road trip, I decided to calculate how much time I was spending driving on the road. It was more than 20 hours per week! That’s basically 50% of a full-time job, fully 12% of all the time one has in a week, doing nothing but staring at an open road.

I wasn’t able to make productive use of my time because I had to focus on driving safely (as we all do), and by the time I arrived at my destination, I was exhausted from focusing for so long. Of course, as an Electrical Engineer, I’ve always been fascinated by technology, particularly autonomous and electric vehicles. I would listen to podcasts about business, books about Elon Musk, and read articles about Tesla, and how companies like Waymo would create fully autonomous vehicles that would reinvent how people travel. I knew I needed to be part of that revolution.

Because I was an electrical engineer, working at a Power Plant, I knew how energy was generated, transmitted and stored, and I knew what it cost and how simple the electric motor was compared to a gasoline engine. I wanted an autonomous car, and an electric car… I wanted a Tesla.  But I had no idea how I could ever afford one. Even making over $100,000 per year as a 23-year-old engineer, a $150,000 car was a big ask.

I can’t say it was an epiphany, but, one day, I did have a big realization. I realized that my time was worth about $50 an hour towards my income and even more for the company I was working for.  If I was spending 20 hours a week on the highway, that equated to over $1000 a week in lost productivity. I knew there were other people who had this problem, especially with commute times perpetually on the rise in North America. There was a way to solve my driving problem, recover my lost time, get a Tesla, and in doing so, help thousands (potentially millions) of others who had the same problem. All I had to do was start a company.

The seed of InOrbis was born. The model was simple, ferry weary business travellers between cities in autonomous electric vehicles. It took me two more years to save the money to purchase our first vehicle, a Tesla Model X. The business model changed a lot over that time. Through countless customer interviews, an incubator, investor pitches and several dozen grant applications, InOrbis Intercity operated our first trip, driving a lawyer and his colleagues from a major firm in Calgary on a same-day round trip to Edmonton in May of 2017.

Why electric? Because of economics. An electric car can cost as little as $0.15 per km to operate (if you drive a lot of kilometres), thanks to low energy costs and almost non-existent maintenance costs. Why autonomous? Because 75% of the cost of a ridesharing service is paying the drivers. Of course, sustainability and safety are key aspects as well, but they are secondary to making a business that can be profitable.

In 2020, we have nearly 20 active owner-operated vehicles in Alberta and are building our business with our core group of clients, namely professionals (doctors, lawyers, judges and, consultants), as well as with eco-tourists and everyday commuters. With our revenue nearly doubling year-over-year, and our operations currently limited to one province, the growth and traction we have seen is inspiring. We are incredibly excited for the opportunity to expand into provinces that are even more EV-friendly like Ontario and BC and into states in the US that are even more business-friendly.

 I will continue to grow InOrbis until the vision is realized, when business travel is no-longer a time- wasting, exhausting slog and getting from A to B, 300 kilometres apart, is as easy as stepping onto an elevator. Until then, we’ve got a lot of work to do.

Repost: What to do about COVID-19?

It’s about your psychological health and survival.

As the internet gets inundated with graphs and viral misinformation about COVID-19, and the many ramifications, it’s easy to go down a rabbit hole of fear and start imagining a veritable apocalypse.

(It’s also just as easy to err in the other direction and erroneously say that everyone is just over-reacting to a flu bug).

But what’s hard to do in these times of high uncertainty and high anxiety, when the ground is shifting under us and very little is the same as it was two weeks ago, is to manage your internal state.   

So here is a Five Step Action Plan to help you gain some equanimity during this unprecedented time:

Step One: Prepare, don’t panic.   

There is a big difference between preparingand panicking.

If you’re preparing, you’re logically evaluating a situation, taking the necessary steps keep yourself safe, and monitoring for any major developments.   

If you’re panicking, you’re probably not prepared, and likely won’t be able to prepare intelligently either. You become a liability to yourself and others. 

So avoid the anxiety of feeling unprepared by actually preparing. Do your research, make a list of what you need, obtain those items, and create protocols to keep your home and surroundings (including workplace if applicable) a safe zone at all times. 

Once you have this set up, and you can do it in half a day or less, you can move on to the next step:

Step Two: Operate in reality, not anxiety. 

Anxiety is an exercise in future projection, according to the leading neuroscientist Joseph LeDoux. 

It takes place in a different part of the brain than fear. 

Fear is an instant response to a present danger. 

Anxiety is an exercise of the imagination.

And some people are imagining the worst. 

So here’s a fact that may help those who have major concerns about the economy, which is likely just about everyone. 

During the Great Depression, there was no uptick in deaths. In fact, mortality rates actually improved. So people survived financial devastation. And we will survive the economic consequences of this. 

However, there was one distinct category during the Great Depression where there were more deaths: Suicide. 

Some people thought they lost everything when what they really lost was their savings, their investments, their businesses. But if you have your self, the people you love, and you all manage to stay healthy through this, you have everything.

The rest, while painful, can be rebuilt, just as it was built from nothing in the first place.

If life gets very tough and we have to struggle, it will make us stronger, it will make us more grateful, and we will bounce back.

The number one priority is to care for your health and your immunity, and adding unnecessary stress hurts both of those. 

So do the inner work to have inner calm during all this. 

Remember: 

You cannot control every event in the outer world, but you can control your reactions to them. 

This is an equation from former Brian Kight…

Event + Reaction = Outcome 

One half of that equation is fixed. Now is the time to dial in the other half of it, work on your reactivity, and balance your inner world. 

This leads us to: 

Step Three: Create a self-care regime 

While we are disconnecting from others during this time, the social implications of which are going to be staggering, what is going to come up is a lot of the feelings that we medicate through work, sex, the gym, socializing, and generally keeping busy. 

The biggest challenge for many is to sit alone with themselves; for others, it’s to sit cooped up with their families pressing the buttons they haven’t worked to remove yet. 

So your main job is to really take care of yourself, inside and out. 

Make yourself a schedule and stick to it. 

Don’t have a morning routine? Time to start one.

Don’t eat healthy meals and supplementation? Time to be the healthiest you’ve ever been. 

Don’t have a meditation practice? Time to find one. 

Don’t exercise? Find a great resource online and do it daily. And get outside or get fresh air while still social distancing.

Feeling depressed, alone, or anxious? Feel deeply into it, notice it, observe it, and get curious about it. When have you felt it before? What’s it really about? Our neuroses will attach to this new situation. It is a great time to feel in order to heal.

News getting you worked up? Download Freedom or a similar app, and only give yourself access to news and/or social media sites for two small windows of time during the day. 

The real goal here is not to sink into malaise or lethargy, but to leap into motivation.   

So many people I talk to say that their job gets in the way of their passions. Well, here’s your chance. Many of you can use this time to work on living those passions. 

And I can guarantee one other thing: if you do not use this time productively, but instead fritter it away compulsively checking Twitter and the news, you will deeply regret having wasted a precious opportunity. 

And before a few of you email saying that’s not possible for you because of this or that reason, read the next step. 

Step Four: Adapt and Flourish

I’ve seen two responses to the shift we are all experiencing. 

Response One: All these things are gone now, I’ll have to live without them and wait it out. 

Response Two: All these things are gone now, I’ll do other things instead. 

The first response is fixed mindset, the second is growth mindset. 

The world we once knew is gone for now. We are in a new reality. 

And to survive it, we must use the trait that has enabled our species to survive for so long: adaptability. 

If your business model is suffering, pivot to something that people need now. If you lost your job, look at where the needs are in society right now. Now’s the time to get proactive and start a new life. Amazon, for example, just announced it was hiring 100,000 people. 

If you’re upset that you have to put your social plans on hold, then figure out how to socialize in this new world. My in-person game night became a fun game night using multiple-player app-games with everyone on video conference. 

Can’t go on dates? People are lonely. Now’s the time to build a deep connection with someone new, and just treat it like a long-distance relationship.

Switch from the fear and scarcity brain to the problem-solving and abundance brain. 

When your back is against the wall, it’s a good time to find a new door.

But always remember…

Step Five: Service 

A lot of people are suffering, and more will likely suffer and worse. Part of this opportunity for you is service. A chance to give back.

If you have the economic means, see if there’s a helpful initiative you can donate to for your community, or the elderly and other high-risk populations. Is there anything materially or physically you can do? Spend a day thinking of ways to be of service, then add that to your self-care regime.

After all, one of the best ways to get out of your own emotional lows is to help others with their lows. Love, compassion, and community is the best medicine. It lasts longer than laughter.

P.S. I’ll close this with a poem that went viral, in case you haven’t seen it. As with all things viral, the attribution may not be correct:

And the people stayed home. And read books, and listened, and rested, and exercised, and made art, and played games, and learned new ways of being, and were still. And listened more deeply. Some meditated, some prayed, some danced. Some met their shadows. And the people began to think differently.

And the people healed. And, in the absence of people living in ignorant, dangerous, mindless, and heartless ways, the earth began to heal.

And when the danger passed, and the people joined together again, they grieved their losses, and made new choices, and dreamed new images, and created new ways to live and heal the earth fully, as they had been healed.

–Kitty O’Meara