It was a matter of need.
In 2014 I was working as an engineer in Hanna, Alberta, a town of about 2600 people at a Power Generating Station. I’m a city-boy and my girlfriend, at the time, lived in Edmonton. My family and friends were spread out between Calgary and Edmonton, each about a two-and-a-half-hour drive from Hanna. I’d drive out every weekend to see my girlfriend, or my parents, or my friends. After a few months, I became mentally and physically exhausted from all the driving. I was falling behind with my work and my mental health was deteriorating. One day, after being on the road for a gruelling multi-hour road trip, I decided to calculate how much time I was spending driving on the road. It was more than 20 hours per week! That’s basically 50% of a full-time job, fully 12% of all the time one has in a week, doing nothing but staring at an open road.
I wasn’t able to make productive use of my time because I had to focus on driving safely (as we all do), and by the time I arrived at my destination, I was exhausted from focusing for so long. Of course, as an Electrical Engineer, I’ve always been fascinated by technology, particularly autonomous and electric vehicles. I would listen to podcasts about business, books about Elon Musk, and read articles about Tesla, and how companies like Waymo would create fully autonomous vehicles that would reinvent how people travel. I knew I needed to be part of that revolution.
Because I was an electrical engineer, working at a Power Plant, I knew how energy was generated, transmitted and stored, and I knew what it cost and how simple the electric motor was compared to a gasoline engine. I wanted an autonomous car, and an electric car… I wanted a Tesla. But I had no idea how I could ever afford one. Even making over $100,000 per year as a 23-year-old engineer, a $150,000 car was a big ask.
I can’t say it was an epiphany, but, one day, I did have a big realization. I realized that my time was worth about $50 an hour towards my income and even more for the company I was working for. If I was spending 20 hours a week on the highway, that equated to over $1000 a week in lost productivity. I knew there were other people who had this problem, especially with commute times perpetually on the rise in North America. There was a way to solve my driving problem, recover my lost time, get a Tesla, and in doing so, help thousands (potentially millions) of others who had the same problem. All I had to do was start a company.
The seed of InOrbis was born. The model was simple, ferry weary business travellers between cities in autonomous electric vehicles. It took me two more years to save the money to purchase our first vehicle, a Tesla Model X. The business model changed a lot over that time. Through countless customer interviews, an incubator, investor pitches and several dozen grant applications, InOrbis Intercity operated our first trip, driving a lawyer and his colleagues from a major firm in Calgary on a same-day round trip to Edmonton in May of 2017.
Why electric? Because of economics. An electric car can cost as little as $0.15 per km to operate (if you drive a lot of kilometres), thanks to low energy costs and almost non-existent maintenance costs. Why autonomous? Because 75% of the cost of a ridesharing service is paying the drivers. Of course, sustainability and safety are key aspects as well, but they are secondary to making a business that can be profitable.
In 2020, we have nearly 20 active owner-operated vehicles in Alberta and are building our business with our core group of clients, namely professionals (doctors, lawyers, judges and, consultants), as well as with eco-tourists and everyday commuters. With our revenue nearly doubling year-over-year, and our operations currently limited to one province, the growth and traction we have seen is inspiring. We are incredibly excited for the opportunity to expand into provinces that are even more EV-friendly like Ontario and BC and into states in the US that are even more business-friendly.
I will continue to grow InOrbis until the vision is realized, when business travel is no-longer a time- wasting, exhausting slog and getting from A to B, 300 kilometres apart, is as easy as stepping onto an elevator. Until then, we’ve got a lot of work to do.